Realistic drawing rather than cartoon
I chose realistic proportions rather than a cartoon style, because these animals exist and children can meet them at the sanctuary.
Pl. 03 / 13Case study
Animaux en Péril
A 20-page colouring booklet introducing seven sanctuary animals, drawn on a graphics tablet.
Job ticketNo. Pl. 03 · 2026
- Client
- Animaux en Péril ASBL, sanctuary for equines and farm animalsAth, Belgium
- Year
- 2026About 4 months, on and off
- Role
- Illustrations of the seven animals and their settings, on a graphics tablet in PhotoshopCover illustration, in vector, in IllustratorBooklet layout in InDesignReference brandbook, based on the sanctuary website guidelinesPrint-ready exports
- Links
- ·
- Type of work
- Web & App
- Branding
- Print ✓
- Motion
- Social media
- Illustration ✓
- Deliverables
- 20-page PDF booklet, 22 × 22 cm square format
- Print exports with bleed
- Tools
- InDesign
- Photoshop
- Illustrator
The film
Motion design presentation, 15 s: the booklet is flipped through in 3D, page by page. Animation and soundtrack written in code, from the booklet’s real pages.
The brief
Animaux en Péril, a Belgian sanctuary for equines and farm animals, wanted a colouring booklet for children. It had to present several animals living at the sanctuary, each with a rescue story. The association supplied the texts and photos of each animal.
The challenge
Each animal has a real distinctive trait: a single eye, a folded ear, large horns, a tongue sticking out. The drawings had to show them clearly while staying easy for a child to colour.
Features
- Illustrated cover
- Welcome page and respect rules for young visitors
- Seven animal profiles: story, distinctive trait, "Did you know?"
- One colouring page per animal
- Back cover with donation appeal
The process
- 01Briefing
I read the association’s texts, sorted the photos of each animal and built a brandbook from the sanctuary website guidelines. For each animal I noted the distinctive trait to make visible.
- 02Reference style
The Iris illustration served as the model: black line, white background, farm setting, realistic proportions. The other animals were drawn in the same style.
- 03Illustrations
One drawing per animal from the sanctuary’s photos: I draw the animal, then its setting, in Photoshop on a graphics tablet, checking the distinctive trait on each page. Jerry the rooster was added to the six animals in the original brief.
- 04Cover
Vector illustration in Illustrator, inspired by graphic styles found on Pinterest and faithful to the sanctuary’s art direction. The photos of Jerry were sent by the association.
- 05Layout
I built the booklet in InDesign in a 22 × 22 cm square format. Five review versions were exported, from Reviews to v5.
- 06Delivery
Final PDF and print versions with bleed exported on 14 July 2026. The association had the booklet printed by its own supplier.
Plates
One colouring page per animal
Decisions
The distinctive trait visible on every page
I made each animal’s distinctive trait the focus of the drawing rather than a discreet detail, because it is what tells its story.
A muted green palette rather than bright colours
I used the greens and black of the association’s identity rather than a bright children’s palette, because the booklet has to stay consistent with it.
Results
- 7animals featured
- 20pages in 22 × 22 cm square format
- 9 aoûtdeadline met: booklet finished, printed and available
- En ventein the sanctuary shop, during guided visits
Client feedback
“Thank you for the booklet! The drawings are beautiful, it’s exactly what we were hoping to do!”
Animaux en Péril ASBL
Palette
Colours sampled from the project visuals.
- Vert chasseur#3A503BC28 M0 Y26 K69
- Gris vert pâle#CDD7CCC5 M0 Y5 K16
- Crème#EDEFE4C1 M0 Y5 K6
- Noir obsidienne#27271BC0 M0 Y31 K85